How to convince your customers, followers and collaborators

What is the number one reason for why entrepreneurs fail?[drumroll 🥁]: no paying customers. In other words, nobody buys their product. That’s pretty simple. In general, why does someone not buy a product? Logically, either they can’t afford it or they don’t want to spend their money on it regardless of how much money they have. And what if they can afford it but they still don’t buy it? Logically, either they don’t need it or they prefer to buy… Read more

Why entrepreneurs should offer only a few options at most

We tend to think that more is better, right? If we were entrepreneurs, we would typically assume that the more options we offer, the more customers we can attract. Or that the more options we offer, the more satisfied our customers are, because they will get the product that meets their exact needs. Or that the more options we offer, the more we can gain market share from our competitors. Are these assumptions accurate? For a very few large companies,… Read more

Who will buy your innovative product?

Who do you think will be the first group of people (or firms) buying from your company? What do you think will be their effect on your business? And how do you think you can reach these people? The first customers may be valuable and encouraging for your new business, but they may also mislead you to think you have nailed it. If you are selling something innovative, certain customer groups will buy from you just so they can try… Read more