My name is Petteri Leppänen and I work currently at Imperial College Business School in London, UK. I have been researching, teaching, and consulting on business models since 2011.

I studied Economics and Business Administration in Finland and Germany. After my studies, I worked for three years in management consulting. I then joined a PhD program in Strategic Entrepreneurship at the Technical University of Munich (TUM), an educational institute that is well known for its ground-breaking research, entrepreneurial mindset, and interdisciplinary studies. In fact, TUM graduates are among the most wanted ones according to a yearly Global University Employability Ranking.

Business models for high-tech
Sales funnel
Business models archetypes
What venture capitalists really like?
How to create value

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