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My name is Petteri Leppänen and I am a Postdoctoral Research Associate at Imperial College Business School in London, UK.

I studied Economics and Business Administration in Finland and Germany. After my studies, I worked for three years in management consulting. I then joined a PhD program in Strategic Entrepreneurship at the Technical University of Munich (TUM), an educational institute that is well known for its ground-breaking research, entrepreneurial mindset, and interdisciplinary studies. In fact, TUM graduates are among the most wanted ones according to a yearly Global University Employability Ranking.

In addition to my wonderful time in Munich, I spent more than a year as a visiting scholar at New York University and Singapore Management University, through which I managed to gain different perspectives on business studies and establish a global network of fantastic collaborators.

My research interests lie at the intersection of strategy, entrepreneurship, and innovation. I seek to understand how entrepreneurial strategies are created and implemented in organizations of all sizes and whether (how) their effectiveness changes in environments that differ in terms of technology and competition, among other factors. As part of entrepreneurial strategies, I am particularly interested in how firms learn and adapt by designing and running experiments to introduce novel business models and approaches that are difficult to imitate. I study these topics primarily through a configurational lens to consider the complexity and interdependencies that underlie managerial decisions, but increasingly also from a behavioral perspective to better account for the adaptive nature of organizations. My current projects include for example business model innovation in online firms, experimentation in NBA teams, and mission-driven strategies in spaceflight.

I have taught or co-instructed courses or modules at BSc, MSc, MBA, and PhD (doctoral students from other disciplines) levels on new venture creation, organizational design, business model innovation, corporate innovation, and entrepreneurial thinking. My classes and tutorials frequently include discussions of case studies, exercises in prototyping and entrepreneurial pitching, as well as applications of research methods and analysis.