How to convince your customers, followers and collaborators

What is the number one reason for why entrepreneurs fail?[drumroll 🥁]: no paying customers. In other words, nobody buys their product. That’s pretty simple. In general, why does someone not buy a product? Logically, either they can’t afford it or they don’t want to spend their money on it regardless of how much money they have. And what if they can afford it but they still don’t buy it? Logically, either they don’t need it or they prefer to buy… Read more

5 pricing strategies to boost your sales

How to generate more sales? That is the question. Marketing experts would suggest creating innovative products, distributing and placing them right, and promoting them via suitable channels. Yet, before making large changes in your business or paying for expensive marketing campaigns, you should consider some smart pricing strategies. But, how to boost sales through pricing? This article provides 5 pricing strategies that can increase your sales. Of course, there are more than 5 ways to do this, and some of… Read more

The 3 ways to determine a price

Here’s a story about how I earned a few beers some months ago. I was talking to two friends, both of them entrepreneurs. Lucy offers graphic web design services and Dan offers installation and maintenance of whirlpools. We had a conversation about their businesses and eventually ended up discussing their prices. Both of them mentioned that they didn’t really have a pricing strategy. In fact, it turned out that neither of them could tell how exactly they determined their prices.… Read more