Why does the business model matter?
“You have to develop a great business model.” People keep telling this to aspiring entrepreneurs and corporate managers. But why…? Why does the business model matter so much? Or does it, really?
The answer is yes, it does really matter. Of course it does. We’re talking about what exactly to offer and how to create that offering, who to target as a customer, who as a user and who as a partner. And probably most importantly, we’re talking about how… Read more