Business models for high-tech companies

I have noticed that most people see only one way of doing high-tech business: creating a product or service and selling it via one-time transactions. Just like a computer manufacturer or car producer that creates a product and sells it to a customer. However, this is just one way to monetize high-tech alongside all the other products and services that complement the high-tech offering. There are several other business models for high-tech companies that may be better options than one-time… Read more

5 pricing strategies to boost your sales

How to generate more sales? That is the question. Marketing experts would suggest creating innovative products, distributing and placing them right, and promoting them via suitable channels. Yet, before making large changes in your business or paying for expensive marketing campaigns, you should consider some smart pricing strategies. But, how to boost sales through pricing? This article provides 5 pricing strategies that can increase your sales. Of course, there are more than 5 ways to do this, and some of… Read more

The 3 ways to determine a price

Here’s a story about how I earned a few beers some months ago. I was talking to two friends, both of them entrepreneurs. Lucy offers graphic web design services and Dan offers installation and maintenance of whirlpools. We had a conversation about their businesses and eventually ended up discussing their prices. Both of them mentioned that they didn’t really have a pricing strategy. In fact, it turned out that neither of them could tell how exactly they determined their prices.… Read more